Floor graphics are an effective and economical way to advertise brand messages and promote sales.
Let's be honest: you're probably reading this on your phone right now. Which means you're looking down. What if you had something even better to look at?
Floor graphics boomed to the forefront as the pandemic took off and were used for everything from social distancing instructions to wayfinding signs at testing and vaccine centers.
They're everywhere. And they're not going away.
Now that people have seen how useful floor graphics can be, let's 'pivot' and use them for their intended purpose.
Advertising.
Help your customers take their business to the next level with custom floor graphics.
Read full vinyl guide here.
Look Down! Floor Graphics That Work
Floor graphics are a unique way to advertise with endless possibilities. They can be placed nearly anywhere you can imagine, directly in the path of oncoming customers.
Floor vinyl is also not limited by size, color and shape, so businesses can stand out with unique and original graphics that will raise them far above the competition.
Incorporate floor graphics into POP displays, food establishments and retail shops, and at sporting events and trade shows.
Implement fun campaigns with floor graphics that will call attention. Immerse customers in an experience that will captivate them.
This can be in the form of footsteps that they need to follow… directly to a sale, or slices of pizza that will lead them to a ‘free drink with slice of pizza’ promotion.
In today’s world it takes a lot to get a person to look up and pay attention, especially with young people who are constantly on their phones. Which is exactly why floor graphics are so effective, because people are already looking down.
When something unexpected is placed in their path, they will notice. The orienting reflex is the brain’s way of saying, ‘hey something isn’t right here, there’s something unusual that I haven’t seen before.’
Psychologically, floor graphics work because they are not so common. People don’t expect to see them, and that is why they stop and take notice.
Increase Sales with Selfies
Floor graphics help businesses increase sales and promote their message. Whether that be a call-to-action, a wayfinding sign directing customers to their store, or a creative sales gimmick, the floor is yours for the taking.
Foot selfies are not as weird as they sound. Young people like to point down and shoot- at their feet. Placing signs with cute messages in their path will increase the chance that businesses will get noticed, ‘liked’ and shared. Create ‘floor selfie’ graphics that encourage people to ‘cam and gram’.
Highlight Values
Graphics created in-line with a company’s brand identity will add to and reinforce their brand awareness.
This can be with a brand's custom colors and fonts or their brand message and logo. Capture the essence of a brand in graphics that reflect their formal approach or playful personality.
The floor is a good place to list the things that make your business different and gives customers a reason to care.
It is a way to encourage customer loyalty and increase their awareness of the brand and its goals, its essence and its future.
Get Creative
Kraken Rum floor graphics in supermarket (signs.com) 
"Follow me to Checkout" floor graphics
There are so many ways to share memorable messages that customers will love using creative shapes and colors that pop.
Direct customers to new or discounted products or help them find the right department.
Place floor graphics in strategic locations where customers least expect them. Customers will take notice of floor graphics at the entrance to a store inviting them in or thanking them for coming.
Use humor to invite people closer, or optical illusions and 3D art to share messages that stand out.
Floor graphics is an inexpensive way to advertise on an existing landscape of untapped real estate. You already rent or own the space. Use it!
Your Guide to Floor Vinyl
There are dedicated floor vinyl for this purpose. Select a vinyl with an overlaminate or a 1-step vinyl that requires no overlamination.
Floor vinyl overlaminates protect the graphics and acts as a slip-free and scratch-proof surface. One-step vinyl offers the same non-slip surface but without the need for overlamination.
Most floor vinyls will last 6 months to a year, depending on placement and traffic in each location. Vinyl will wear out faster in high trafficked areas but that’s how you know it’s working!
Floor vinyl comes in hi-tack for carpeted and rough surfaces, and low-tack for many kinds of smooth surfaces like wood, tile, outdoor concrete, indoor sealed concrete, and metal.
Read full vinyl guide here.
Conclusion
Floor vinyl takes an untapped market and turns it into an advertising cornucopia. There are endless possibilities when it comes to advertising that has been overlooked and undervalued.
Floor vinyl will catch customers by surprise in unlikely and unexpected ways.
And once their attention is captivated - find creative ways to keep it there.
At S&F News, our mission is to keep you informed on the latest industry trends and tips. Check back often for updates.