Stale deals—they're frustrating, and they happen to the best of us. We're here to help you with 7 reasons you can use to successfully persuade your customers to install a retractable awning.
- Your customer has outdoor space—they should use it!
Your customer paid for the whole house, they should use the whole house! According to a study conducted by The Center on Everyday Lives of Families at UCLA, a significant portion of people’s homes goes unused. What’s the least used space of all? Surprise—it’s the porch! Install an awning and your customer will be more motivated than ever to hang out outdoors—and that’s a wonderful thing, which brings us to our next point. - Their body (and mind) will thank them
Spending time outdoors is great for your health, both physical and mental. Don’t take our word for it though, just ask the brilliant docs at Harvard Health Publishing. Being outdoors encourages physical activity, lifts your mood, decreases stress, and improves concentration, among many other benefits. But who wants to roast in the sun on a hot summer day? That’s where awnings come to save the day. With the shade, comfort, and protection (hey, it’s not easy to slather on sunscreen every time we go outdoors!) an awning provides, your customer will be itching to go outdoors all day, every day.
Awnings also encourage more customers to patronize businesses. That same shade, comfort, and protection can make the difference between a customer patronizing one restaurant over another.
Bonus: With Somfy’s automation and heating systems, awnings can be used year-round—yes, even in the winter.
Read more: Why Somfy Automation is the Perfect Companion for Sunsation Retractable Awnings - Take control
Awnings are wonderful, but sometimes it’s best to just have open skies, such as on cooler or cloudier days. With a retractable, that’s as easy as . . . retracting the awning. Here’s a bonus: Add Somfy automation, and your customer’s awning will retract when they want it—no cranking required. Use Somfy sensors and the Somfy myLink app for additional customization and control.
- Their home will be worth more
Awnings add value to homes. That’s because installing an awning creates more living space. More living space means higher resale value. With stylish fabric, awnings can also increase a home’s curb appeal. That makes an awning well worth it in home value alone. - Awnings will save them money
Your customer’s air conditioning will work better and cheaper. Awnings significantly reduce solar heat gain—up to 65% on south-facing windows and 77% on west-facing windows, per the US Department of Energy. That means their air conditioning system won’t have to work as hard to keep their house or business cool. Guess what that means . . . yep, more money in the bank!
But wait! What about heating in the winter? That is a valid concern. Less sunlight coming through the windows means a cooler house or business, but in the winter that means higher heating bills. No worries, though, that’s what retractables are for. Just roll the awning in, and they’ll get the heating benefits of the sun’s rays in the winter. Now how’s that for the best of both worlds? - Awnings extend their business’ footprint
Awnings make a business stand out—literally—by extending out over the sidewalk. They also provide more space for graphics and branding, altogether guaranteeing increased patronage.
- Awnings don’t only protect outdoors
The sun’s UV rays can actually wreak havoc on indoor carpet and furnishings, both fading and damaging them. How can your customer protect their indoor investments? You guessed it—awnings.
These are just some of the many benefits retractable awnings provide. The most important thing though, is being proactive with your sales pitch. That way, you can even close deals with customers who wouldn't have thought of installing awnings in the first place.
Did you know we also carry brown frames?
For awning inquiries, call our sales team at 718-399-3333 or [email protected].