In today’s world of retail, safety rules above all else.
Retailers who don’t follow OSHA and CDC coronavirus safety guidelines are at risk for losing customers, studies show. Experts say that safety has become a new way of boosting consumer confidence and sales; customers prefer shopping at stores with a robust safety culture.
Large retailers mostly adopted these precautions early, but many small businesses are still lagging. If they don’t get their act together, it can hurt their sales. Stores that don’t enforce safety precautions, such as distancing, sanitizing, mask wearing, and dividers are getting blasted by customers on social media. That does not bode for well for a store’s continued success.
So, what can you as a sign maker do to help?
Many things, actually.
While most of these guidelines are not within a sign maker’s control, some precautions, such as clear acrylic dividers and safety signs, are within a sign makers ability to influence. As mentioned, many large retailers already have acrylic shields installed. But lots of smaller businesses and convenience shops can still use them to draw in and retain more customers.
What’s more, you can sell clear acrylic and signage as a package deal—something that regular contractors cannot do. Customers want to see acrylic shields and clear signage. That’s real easy—just apply cut vinyl or digital media decals to acrylic—2-in-1! Store's can even use such decals to promote their products or branding.
Best of all, we have clear acrylic on sale now in a variety of sizes, just contact your sales rep for more info.
Want to know another way to assist retailers? How about helping customers keep their distance while promoting products? Yep—promotional social distancing floor decals, yet another way to boost sales.
At S&F News, our mission is to keep you informed on the latest industry trends. Check back often to see what’s new.